I sew and now I design. What's next?


 Hello, Hi, Welcome, Selamat datang!!

It's really nice to be back on blogging. I lost my blogging mojo last April and gave up so much contents in draft mode. (I save so many draft posts, I swear!!) If you follow me on my personal facebook, you know what I have done in the last 6 month.

There's so many (good) news that I want to tell you, but that will make a very long post. So I left the nitty gritty details (you can see my projects in my portfolio) and share you a projects I've done : "Alina". How about sewing? (hush..I'm on a secret mission on planning something sewing related for you all. You can read a bit about it at the end of this post)

Tina, the creator of the brand, wanted a luxe, fresh design for her  wedding accessories business. I always ask some questions before starting a project to make sure that I know what she'he want to envision. Just like a travel guide or road map to a place where we want to head. By her answers, she preferred something elegant, pastel and sweet. I made a list of some words which could describe her brand. I came up with: feminine, simple, luxury, refined and elegant and made a mood board for her:

We did a lot of conversation about how the logo would look like on a packaging box, hang tag and wrapping paper. Tina was very passionate and enthusiastic when talking about her brain-child, something that made me happy having her as a client. After all the first color palette was thrown out. She chose another colors to go with the packaging

Here's how the final logo turned out:

You can see more of Alina branding in my portfolio

And.... for something that is sewing related..
Do you remember this photo?

 or this one?

For a fabric collector, I'm a total hoarder! My husband always complain about how much fabrics I do collect and do not use in the end, how much my sewing supplies has taken over his cabinet, and how much money I've spent for this habit

I'll give some clues. My next project will mash up my fabrics and sewing supplies collection and my love of drawings/illustrations :


Can you guess what it is?

Please leave some comments below. I love chatting with you

When playful and refined meet


I felt like I got a butterfly in my stomach when I first worked on branding and logo design. And it felt like that when I designed a new logo for my fellow crafter extraordinaire, Dian Kusumawardhani a.k.a Dini for her brand "DK Wardhani". It was because we've known each other for so long and I didn't want to disappoint her

Dini wanted a feminine, simple, playful and refined logo for her rising business in writing children and crafting books. It had some difficulties, especially on how to incorporate playful and refined in one logo? Playful and refined are so different, just like two opposites.

Fortunately, Dini was so easy to work with. We shared our ideas together using emails and chats.  And finally, I came into this logo, a feminine yet playful one. I must consider it still playful enough so she can use it in her children books

I was glad when she finally said "yes"! It was like giving birth to my last baby

Look how Dini used the new logo in her new promo video :

source : Craft Video by DK. Wardhani (capungmungil)

Thank you Dini for working with me!

For small business owner and any entrepreneur, I'm here to help you crafting a brand new logo. Just fill up this simple form

- citra -

Jelly party patterns



I did this post to compile some of my works that I completed during March (Sorry! no sewing things again this time)
March was Jelly time! I drew a lot jelly molds, jellies, spoons and forks, plates, berries, cherries and made mockup of the pattern into a chiffon shirt, just playing
Hope you enjoy the. See you again tomorrow!

- citra -
Related Posts Plugin for WordPress, Blogger...
My Innocentia. All rights reserved. Blog design© Maira Gall.